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Research reports

Qualitative research on Corona posters

The general objectives of the research were toexamine consumer reactions to a poster campaign for Corona. The objectives of the advertisement were to communicate Corona as a refreshing and thirst-quenching drink and to communicate the Coronabrand...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 8, 1972
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Citation

, C. (1972a, July 08). Qualitative research on Corona posters. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-corona-posters


Research reports

Qualitative research on Park Drive Plain advertising

New advertisements have been prepared for poster advertising of Park Drive Plain. The advertising was designed as a departure from previous advertising forthe brand and was intended to slowly upgrade the image of Park Drive and make Park Drive...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1971
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Citation

, C. (1971a, August 01). Qualitative research on Park Drive Plain advertising . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-park-drive-plain-advertising-